Home - The Blacks

Seamlessly infusing brand and creative strategies into digital marketing that makes a difference

What we do

We help businesses unlock the full potential of their digital presence with results-driven, strategy-based creative solutions, executed by a custom-built team tailored precisely to the needs of each project.

Digital / Creative Strategy

A well-crafted strategy combines creative communication with the most effective digital channels to seamlessly achieve your business goals. It’s not just about having a presence; it’s about aligning every element to drive success and deliver real results.

Every business has unique digital marketing needs, which is why we tailor our strategies with input from experts in various fields of digital marketing. This ensures your brand’s presence is optimized across all relevant channels.

In addition, our strategies provide clear guidelines for creative brand communication, built on an enduring brand platform that stays true to your company’s core values, value proposition and target audience.

Social Media Management

Social media is a powerful tool for businesses to connect with their audiences and build lasting relationships. It’s no longer just an option; it’s a key driver for brand visibility and engagement.

Yet, brands too often settle for social media strategies that are bland, generic and lack the spark needed to truly inspire. We believe in a different approach—one that brings out the uniqueness of your brand and resonates with your audience.

Our Social Media Management service goes beyond routine daily posts. We create a tailored creative strategy that captures the true essence of your business. We invest extra time using our custom tool, the Social Media Brand Compass, to ensure your brand’s voice is not only heard but stands out in a crowded digital space.

Design Everything

We strongly believe in the power of great design and its vital role in the growth and success of brands. Our passion for brands drives us to help them stand out not just with creativity and effective digital strategies, but through comprehensive design solutions that make a lasting impact.

We collaborate with a diverse range of design specialists—graphic designers, 3D artists, animators, and more—to handle any type of design work.

Whether it’s crafting a complete brand identity or delivering standout visual assets, our network of top-tier talent ensures that every project is executed with precision and creativity making sure your brand shines in an increasingly saturated visual landscape.

Campaign Execution

A successful campaign goes far beyond simply running ads—it demands a carefully crafted strategy that combines creativity, precision and a thorough understanding of your audience.

Our Campaign Execution service offers a 360-degree approach to management. We develop campaigns that are fully aligned with your brand’s identity and business goals, from creative concept creation to multi-channel implementation.

Additionally, we have the capability to execute any kind of creative production, whether it is digital, print, video, 3D animation, or other specialized formats, ensuring your brand stands out across every platform and medium.

Creative-Driven Performance Marketing

Today’s consumers seek authenticity, not just ads. That’s why our Creative-Driven Performance Marketing focuses on creativity that genuinely resonates with real people.

A key element of our approach is creator-generated ads (CGA), because people trust other people and that’s a fact.

We combine our system for producing creatives with a cutting-edge creative analysis process to maximize results. Additionally, we have a deep understanding of how digital advertising works, ensuring that our creative solutions are not only visually impactful but strategically optimized for success.

Consulting & Training

Growing a successful business in today’s digital landscape requires more than just tactics. It demands a deep understanding of platforms and market trends that comes only with years of experience.

Our Consulting & Training services are designed to equip businesses with the insights and skills they need to thrive.

We provide brands and teams with tailored advice in areas like creative and digital marketing, ensuring your efforts are aligned with your business objectives and market opportunities.

Our Approach

Strategy-Centric

We believe that digital brand presence should aim at achieving meaningful business goals - not vanity metrics. To do so, we base our work on solid research and a deep understanding of the market and audience.

Talent-Based

Our large (and ever-expanding) network of talent lets us assemble custom, project-specific teams tailored to each client’s unique needs. By bringing together top industry professionals with just the right expertise, we optimize for impactful brand presence and outstanding results.

Results-Driven

We understand that companies don’t aim for likes, shares and impressions. From start to finish, we focus on real business impact and sustainable brand-driven growth.

About us

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Nina "The Black" Dyakova

Managing Director

With over 12 years of experience in creative and digital communications, Nina Dyakova has helped both global leaders and challenger brands unlock their potential in the digital world. Her personal portfolio contains work across sectors like FMCG, retail, telecommunications, finance, technology, pharma, B2B communications, etc.

Nina’s true superpower is finding the best talent for a specific job and leading teams to create outstanding work: on strategy, results-driven, and truly innovative.

The Other Half

Strategic Partner

The Other Half creates custom-built solutions that elevate brands to their peak potential. Their approach is to go beyond the obvious, finding the real challenges and undiscovered possibilities, thus unleashing the power of your brand(s) and marketing.
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Get in touch

hi@theblacks.bg

+359 893 99 84 64