The Blacks’ Launch

Case Study: The Blacks's Launch

Objective

To mark the launch of The Blacks with a creative campaign that reflects our approach to working with talent.

To provide a platform for both emerging and established artists to showcase their potential through works inspired by the contrast embedded in our name and slogan

What We Did

Digital exhibition
We launched the campaign with a strong digital presence, sharing a series of artworks inspired by the contrast of light and darkness and the harmony between the two—core elements of The Blacks’ identity. The campaign began online, where we revealed the creative processes and final pieces of our talented collaborators. Through engaging content on Instagram, we connected with our audience, inviting them to explore the depth and diversity of the works.

Physical Exhibition
The campaign culminated in Bringing ART to Light, a three-day physical exhibition at Magazin 16. This event transformed the digital experience into an immersive, tangible format, showcasing never-before-seen pieces, including digital illustrations, abstract art and poetry. The opening night brought together artists, partners, and the public to celebrate the unique synergy between creativity and contrast.

The Tarot Deck
A key highlight of the campaign was the unveiling of an exclusive Tarot deck, created in collaboration with Ivaylo Saraliyski. This project encapsulated the mystical and symbolic essence of The Blacks, seamlessly blending artistry, tradition, and innovation to reflect the transformative power of creativity.